Sports marketing for B2B business
B2B Sports marketing
We provide high quality sports marketing and sponsorship consultation with a B2B Focus for your business


Data driven approach
We aim to create packages for you that deliver measurable results so we can make adjustments when needed.
Emotion targeted marketing
Sponsorship is about so much more than marketing. Target key decision makers through their passions.
Brand image & awareness
Sports marketing & sponsorship is one of the most powerful ways to grow brand awareness and image.
Why sports marketing in B2B?
Sports marketing is effective
-67% of professionals and buyers state a businesses that sponsors sports are more attractive to do business with.
-Sports marketing directly impacts brand awareness, trust and buying habits.
-81% of B2B buyers buy from companies they already know day one.
We trust sponsors
-70% of B2B decision-making relies heavily on emotional affinity and trust.
-According to studies athletes are the most trusted public figures.
-Trust built through sports engagement lifts purchase consideration among decision makers by more than double.
Fans feel emotion
-Campaigns that appeal to emotions of decision makers are 7 times more effective.
-Fans feel true passion that transfers into your brand.
-81% of sports fans think more positively of companies that sponsor sports.
Sponsorship is measurable
-Not being able to measure sponsorship impact is a myth.
-Measure marketing impact in the KPIs that matter in your campaign.
Create personal relationships
Create personal relationships with sports fans and key decision makers. The right kind of partnerships will make fans want to consume your brand.
Our services
-Sponsorship consultation
-Bespoke strategy
-Avoid the common pitfalls
-Data driven marketing
-Maximize effectiveness
Get in touch
Contact us about your sports marketing needs.
contact@bsp-global.com
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Contact
contact@bsp-global.com
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